There are things I like about Burris scopes, but damn...it's hard to find anything new from them with a good old plain duplex reticle. Everything has to be some fam-dancy ballistic reticle or something with hash marks all over the field of view. Someone at Burris has gone off the deep end, if you ask me.
Generally scope companies (like other companies) offer what sells best.
Which is why plain crosshair reticles faded away after every company started offering some sort of "plex" reticle, relatively few "gloss finish" scopes appear anymore, and new fixed-power scopes become rarer every year.