Most of its popularity is due to having been the military cartridge. Just how the 223 killed off the 222.

It is reasonably popular in Australia, although is certain areas. However, the 308 and 223 reign supreme. Before the 308 the 303 and 303/25 were everywhere in Australia. Look at Africa in earlier times and the 303.

I would rather a 270 or 270 Mag, 7mm Mag or a 300 Mag.