I'm not putting anyone's advertising on my pickup or anywhere else unless they pay me to advertise for them. Why should I pay them to advertise for them? That's total BS. They should be paying me. I won't buy anything with someone's advertising other than the brand name of what I'm buying. I'm not paying a premium for a jacket that says Ruger unless Ruger pays for part of it. I'm not doing their advertising for them.

“In a time of deceit telling the truth is a revolutionary act.”
― George Orwell

It's not over when you lose. It's over when you quit.