The 22 Hi-Power wasn't exactly a wimp, but for "Lions and Tigers and Bears--Oh My" not what I'd like to be using. I'm sure there was someone with a big double rifle as backup, if not, not real smart. I've seen a 22 LR put down a cow with a head shot at close range, guess the right shot placed with a 22 LR will eventually kill big beasts, but I think Savage's adverts were nothing but that, adverts to entice sales. Alot of 'Machoism' with those ads and those in them IMO. Interesting and amusing reading though---reminded me some of the Ol' Herter Catalogs back in the day with all the hype of their products.