Even the liberals made a documentary on Netflix named Kiss the Ground. Hell, Woody Harrelson narrated it. They believe that cows grazing the land is a potential solution. The growth and regrowth with the associated photosynthisis is pulling carbon down and storing it in the soil. They are calling it "Drawdown". The have changed there minds on cattle, but not feedlots or tillage.
That is the opposite view Gates is taking, but what other view can he take when he is buying all the areable ground he can get his grubby little dick beaters on. If I had billions invested in crop land, a huge platform to speak from, and a large portion of the population treated me like a god, I'ld push plant proteins as well.