Ford is handicapped here by having a different body style for the half ton vs the 3 quarter ton. The Expedition max will way outsell the Excursion. GM can stick the suburban body on a 3 quarter ton chassis for that market segment but Ford has to make a different body.
Looks a solid competitor in that segment but it's a small segment that's going to get smaller if gas prices are going where I think they're going.
Ford will use Super Duty body/frame parts to the back of the rear door, plenty of economy of scale to work with.
Make mine a work truck version with rubber floors. Leave the center console open enough to have a rifle and shotgun sitting there and/or don't put a center console sunglass holder in the roof so I can have a gun-shelf mounted where the visors normally go.
