A new launch (well, sort of...)

From another forum:

Quote
Per Adam Weatherby (He announced it yesterday)

quote:
When we launched the 6.5 Wby RPM it was the ideal cartridge for our Backcountry series of rifles. However, there are many times I really wanted more bullet out of our smaller action and ultra lightweight rifles. Well, SAAMI officially approved the 338 Weatherby Rebated Precision Magnum this week as the 16th cartridge in the Weatherby lineup. I’m happy to say I’ve taken moose, elk and bear with it the past couple seasons and was thrilled with the results as I was able to carry a 6.2 lb rifle setup (including scope and mounts) and shoot a 225 grain bullet at over 2,800 fps. I truly believe this cartridge will enable us to provide the best big bore backcountry setup available!

However, we aren’t launching any ammunition or rifles at this time in this new round as our priority remains to first catch up on the all-time ammo demand for our existing customers looking for Weatherby ammunition. Be sure to check back later this year for product introductions.


Is that what's known as a "virtual product launch" ?...

It's you and the bullet, and all the rest is secondary.