I stumbled upon 3 of the 10oz bottles at the Walmart in Sturgeon Bay, WI a couple years ago for $30 a bottle. They're still sealed and unopened, but I did just get an in-line to try, because I had the powder. Plenty of Goex for my sidelocks, so set there. I do agree, that at the current price, I'd pass on it too. But, as always, with everything, it all comes down to what you're willing to pay to use something.