Umpqua is often on sell at Winco. Pretty good for a grocery store brand. The kids like the cookie dough and cookies and cream. I still hold out for reeds dairy coconut almond fudge. But if it's git to be grocery store stuff Umpqua is better than most. We even like it better than Tillamook. But Tillamook makes our favorite cheese. Their 2 year white cheddar is really good. My 8 year old daughter lives the stuff.

Bb