I've never known ANYONE who would eat gefilte fish unless they were raised eating it. My wife was raised in a secular household and had never tried it prior to the first Passover she spent with my family. She tried a bit, declared it to be what cat food smells like with the added bonus of being covered in snot, and has never touched it again.
I love the stuff, as does everyone else in my family (blood relatives). It's best with real horseradish (grated) with matzoh or any other type of cracker.
But even I know that it's a very acquired taste and something that 99 out of 100 people on the street would wretch at.