I've bashed Vortex in the past too, but when It comes time to buy a new BRF it will be Vortex.
This season I got a chance to compare my Leica HD-B with my Brothers Vortex Fury. If the glass is 5% better on the Leica's to my eyes that would be extremely generous. The range finder on the Vortex actually works better/more reliable.
So I ask myself, given Vortex excellent warranty, the fact they cost 1/3 of what the Leicas do and the fact Swaro and Leica Warranties both suck why would I consider anything other than Vortex?
Also the Vortex are more compact and feel lighter.