Both. Just last season I killed one with a 6.5 Creedmoor factory load and one with a .30-30 handload. I normally don't like to load for my .30-30's but since ammo has been hard to find the last couple years and I stocked up on components years ago, I've been loading my own recently. I also load for my .223, .22-250 and .243 because I can get better accuracy than with factory from my home brewed varmint loads but for my deer hunting, factory ammo is more than satisfactory so that's what I normally use. I started reloading in high school to save money but I've always found it tedious and boring as hell.