The mail from Swarovski didn't say that all Swarovski AV or all Z scopes are assembled in the USA. Perhaps alle AV , but I do not believe all Z scopes are "made" in america.
If Swarovski parts are made in Austria and assembled in the USA, then i think it would be wrong to say they are made in the USA.
Assembled in the USA would be the right word, but american cars with parts from other countries never use the word assembled in the USA.They have never been critizised for doing so in advertising.

Well if americans think this is a mistake of Swarovski then they shold stop calling Swarovski a Euroscope, and be proud of buying american if they buy a Swarovski scope. wink And to those who says that americans can't make good optics, well this is the proof they can....... grin

Last edited by Norwegian; 07/25/08.