Nope, no marketing hype about the .338 Win Mag as low-recoiling. The closest thing to a magnum that I personally own is a .30-06. I usually shoot a 6PPC or .260 Remington. I like low-recoil rounds. I just wanted to see how much more the .338 pushed back over the .30-06. It's plenty, but it is more manageable than I expected. Don't worry, I'll use the lead sled for load development, I'm not THAT stupid!
Selmer