Feedback from my mid-1980s survey of readers' preferences and peeves confirmed the impressions that I'd formed over years of hearing from readers � and from having been a reader myself for even longer. Some that were highest on the list �

� pages printed on card stock
� bound-in reply cards
� blown-in reply cards
� articles jumped ("continued"), not printed on consecutive pages
� articles jumped onto back pages that were bracketed by several pages of full-page (unnumbered) ads
� reverse-print text (white letters on black backgrounds)
� pages of text printed on hard-to-read colored backgrounds

One respondent gave me an understanding, sympathetic chuckle with his reply � "articles on any subject by Colonel Askins."


"Good enough" isn't.

Always take your responsibilities seriously but never yourself.