fact is etched reticles do cost more and zeiss offers em for 399.99 in a 3-9x40 scope while leupold is charging $170.00 extra. Leupold knows how to make good profit margins!
I think Zeiss specifically builds that model to target one market--and that is the Leupold market. In my thinking...and it is just my thinking...they may even take a loss on that model just to gain some of Leupold's market share.
Look at the next model up in the Conquest line...the 3.5-10x44...at $700, its $300 more than the 3-9x40...with the same Z-PLX reticle.
If you look at most adds that feature the 3-9 Zeiss for $399.99, it will say something like, "save $100 on the 3-9x40." So one is lead to believe that the Zeiss is a $500 scope...that you purchase for $399.
Taking the two together, it appears that Leuopld is not the only manufacture that has marketing skills.
GB
