I have bought and hunted in Patagonia stuff for years. Originally bought it for skiing. It is outstanding stuff. It is tough as nails, highly functional, and most certainly effective. I have a Puffball pullover that will change your life as a mid-level layer. Their base layer stuff is great.
Regarding the anti-hinting....this might be a tad on the tacky side, but that just makes me want to wear it more, if it is true. I love pictures of a dead animal wearing Patagonia stuff. Makes me want to email a pic to Patagonia.