What Mule Deer said.
One of the best things to do is try a bunch of rifles with different lengths...
I've done a lot of fiddling with different lengths of pull on different firearms and I get the best fit a little short of average. Don't know why, I should be average or just a little longer by the standard advice. Not that it makes a great deal of difference with rifles though the scope aligns automatically with my eye when the fit is right.