Kuiu makes very good gear. I was skeptical at first but after owning and using their stuff for a couple of years now I have become a big fan. I am also pretty conservative financially so their gear seemed pricey but you get what you pay for, and in the backcountry in tough conditions, you don't want a garment malfunction.

Normally I would have concerns about manufacturing being shifted overseas but I think in this case the founder will be laser focused on quality control. From a pure business standpoint you almost have to do business overseas to be competitive.

I am glad to see the reduction in pricing and the founder passing that down to the customer. It will make Kuiu gear accessible to more folks.