It's becoming more and more accepted.
A phrase often uttered by those attempting to justify poor choices
I hear it a lot from the LGBT crowd too
Go spend some time on Bowsite and watch dozens of highly skilled seasoned elk veterans promote the frontal shot. Guys with 30, 40, 50 elk under their belt. Until a few years ago I had the same opinion as you do.
I'm not trying to convert anyone, just letting people know about what I consider another good shot option, under the right circumstances.
