I don't know what it is about them that makes fish want to hit them. I can recount several instances night fishing lighted docks with my flats boat on the inside around Haulover Inlet throwing everything we had at snook and smallish tarpon and they sometimes wouldn't even take a sniff, including live pilchards and shrimp.
Put one of those Yo Zuri's on and it's like they're pissed at it and want to make sure it doesn't make it back out of the hit zone. Funny.
Capt Hank Brown jigs are another excellent artificial. They don't make Wild Willie's any more (with the hammered flat head), but these are very effective, especially when tipped with a squirt of Pro-Cure shrimp or crab scent.
As LeakyWaders said, use loops to tie all your artificials. You'll get more natural action on your retrieves and more hits.
