There are lots of manufacturing plants running full bore that still put crap out the back door.

Vortex flooded the market with cheap scopes, had the margins to replace them at will and called it 'the best warranty in the business'. Then, they dressed every youtube millennial in their gear and headwear to become the greatest company ever.

Maybe they have turned the corner with the AMG or maybe it's all a ploy to sell more shirts:

http://www.vortexoptics.com/category/mens

“Always do sober what you said you'd do drunk. That will teach you to keep your mouth shut.”
― Ernest Hemingway