They just need to stop claiming that they are "bonded." They shouldn't be associated with typical accubonds in any way.
ABLRs are absolutely a bonded bullet, that is fact.
They are a softer long range version of the Accubond, and are definitely related.
Your results would have been better with the standard Accubond, like many other hunters trying to use the ABLR at normal hunting ranges. You chose to use a very soft bullet, and got soft bullet results.