It's like going to Disney. The ticket is expensive, but it's all the other stuff that really adds up. $27 chicken nuggets, souvenirs, ice cream, parking, etc.
Add says "1-HUNTER/5-DAYS/3-ANIMALS (IMPALA, BLESBUCK, WARTHOG)". The outfitter is counting on you buying additional days and adding more animals to hunt. Nobody would go to Africa for only 5 days and only for the animals listed.