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Mule Deer , i just read your cheap 6 PPC bench rifle article was a great read ! i had a Remington 40x 6 PPC in the 80`s that did shoot well , but with a young family and i also enjoyed hunting and fishing too , so i sold my 40x cheap, baby needed a new pair of shoes , sure wished i had that 40x back .

I had a 40X in 222 for a while, was not hard to shoot into "the twos".

Steve,

Sorry to hear you had to sell your 40x!

I'm sure glad I got such a good deal on my benchrest rifle--especially because it shoots so well. Evidently grouping 5 shots in "the ones" is still considered pretty good....

John

That was an excellent article. I need to go visit the Capitol gun shop in Helena...

I'm pretty sure there's a missing zero.

A missing zero? That's nothing.

Can missing nothing be multiplying something?

I can’t comment on any of the articles. But I will say that I picked one up at my local store and I have to say it was feeling a little thin. No headlines on the cover grabbed my attention so I slipped it back in the rack.

Take money. 😸


Last time I was there a LH M77 came south with me.

i also thought this magazine was a little thin too ? but at least Mule Deer`s article was another good one ! i always read his first .

If it wasn't so danged far I would suggest a road trip...

I subscribed to both Rifle and Handloader many years ago, once they became thinner with fewer articles of interest I check them out at the bookstore. If there are articles of interest I'll buy that issue.

Yeah, a typo reared its head during the publishing process...

Thin or not, they’re about the only gun rags worth reading. I keep switching between the paper and digital versions; still can’t decide.

I suspect Rifle and Handloader run just about as many articles per issue as they did years ago, but three things can make magazines thinner: The paper they're printed on, the number and size of advertisements, and the length of articles.

These days advertising gets split up in ways it didn't 20-30 years ago, also going into digital editions, and often TV or videos. This has also helped shrink the length of magazine articles, since the average reader's attention span isn't as long as it used to be.

Plus the amount of ads often drops during the panic-buying "shortages" we've been seeing periodically since the 1990s. Some manufacturers advertise far less when they can sell everything they make without ads.

I've got piles of Rifle and Handloader from day one,not many issues missing.Anybody interested?

Yep...feel free to pm me with particulars. -Al

Same rifle?

https://bergerbullets.com/articles/john-barsness-6mm-ppc.pdf

Attention span, well, ah.................what?

Any data that suggests reader attention span has changed? Is there a scientific basis for this, or an assertion made by magazine editors?

What were we discussing? ;-)

It's been well-known throughout the publishing industry for a number of years, partly because there's more than one professional publishing association that tracks trends in buying and reading preferences--both in "paper" publishing and on the Internet. If somebody can't read an Internet "article" in 3-5 minutes (or even see the end when they started reading) then they're going to click on something else pretty soon.

Apparently even many of those who still buy paper magazines don't want to see more than one "continued on page 56" notification.

Another trend over the past several years in the specific category of gun/hunting publishing is that hunting stories don't sell nearly as well, either in magazines or books, as they used to even a decade ago. Instead the bigger sellers are magazines and books about cartridges, ballistics, etc. If the author throws in an actual example of how a certain firearm and ammo worked in the field, it had better be relatively brief, or the reader will switch to scrolling through his "smart" phone.