I have heard good and bad reports from Cabela's Visa account holders. But there are reasons I would not have one, and reasons why I would discourage others from having one. The card is issued by "The Worlds Foremost Bank",
It is a wholely owned subsidiary of the Cabela's retail store, catalog, and online sales operation. Unlike other companies, Cabelas actually owns the bank that issues its own credit cards. This isn't like a Sears card that is issued by CitiBank. (
http://www.complaintsboard.com/complaints/world039s-foremost-bank-a-division-of-cabelas-c103925.html)
Therefore, Cabela's Retail has access to all of their cardholders spending activity that they make with the card. If you use your Cabela's Visa card to make a purchase at Gander Mountain, or Bass Pro, they know how much you spent there and when. This is a major tool for them to find out what you and their competitors are doing. Maybe it's legal, but is it ethical?
The next time you walk into a Cabela's store, count how many times you are asked by an employee if you would like to sign up for their card. The store is paid $70 for every card they 'sell' to a customer for the Worlds Foremost Bank and the retail employees are paid $1 of that $70. The retail employees are pushed to meet goals for selling these cards and this is a significant component on their performance evaluations and pay raises.
Furthermore it is not neccessary to have their Visa to earn the points. The Cabela's Club Rewards Card offers the same 2% on in store purchases and the points never expire, there is no fee for the card and the cardholders are supposedly given exclusive offers. But employees are instructed not to mention this to customers unless they ask.
Cards or no cards I believe in supporting locally owned and operated small businesses. I will gladly pay $2 more for my minnows from Bob on my way to the lake, to keep an honest man in business than patronize a corporation who operates on the principles of greed.
I don't believe the present Cabela's business or employee management practices are ethical or anywhere near what the Cabela's brothers envisioned.