ANOKA, Minnesota – – Federal Ammunition is proud to announce a new limited availability monthly subscription service has been added to its robust eCommerce capability. With this new service, consumers can subscribe to receive five boxes of ammunition to be delivered to their door step every month with a 12-month service commitment. This new service includes free shipping for all subscription orders.

“We are very excited to launch this new service which is loaded with benefits for our online customers,” said Jason Nash, Federal’s VP of Marketing. "Interested consumers should visit our web site to learn all the details of the new program. At the time of the subscription service launch, available calibers at the initial rollout will be 9mm, 40 S&W and 45 Auto, with possible expansion into other loads and cartridge options, pending market demand.”

Since early 2020, continual enhancements have been made to update Federal’s web site. This includes increased functionality and enhanced product search to help people find what they’re looking for faster. An industry first loyalty program offers online shoppers the chance to get exclusive merchandise for points and new products and merchandise are added regularly.

For more information on all products and online services from Federal or to shop online, visit www.federalpremium.com.

So 60 boxes a year of 9mm, 40 or 45? That is 120 years worth for me.

GFY

OUCH That surely is going to leave a mark. Thanks for voting for Hobo Joe Gahuntertom.

Where did the problem of no ammo occur? Not under President Trump, that is for sure.

that is simply insane

Ammo subscription or voting for Biden?

Saw that on their website last week. No mention about price. Not impressed. Just built in demand. Good for them. Not good for the consumer. NO.INT.

I hadn't seen GA HUNTER TOM's post before, thanks for reposting/quoting...now i have another person to wish they would f-off and die...while I fill my gas tank !!!! Good on you ght

I wouldn't be able to afford the gas to use that much ammo!

If you go to the subscriptions page, you'll see the prices.

For 9mm, you commit to buy 3000 rounds (250 rounds per month for 12 months) at $0.58 per round, delivered (you pay $140/mo during the 12 months). I'm not sure why anyone would lock himself into that "deal," unless there's handwriting on the wall of which I am unaware.

From the link above

Shrug, i dunno, interesting idea. Yes, it’s a built-in demand for Federal, sure; more power to ‘em.

For a guy or his kid shooting in friendly amateur/club meets 1-2x/mo, it would be a nice safety net. No stressing out, running all over hell shopping, skipping matches, etc. Paying essentially 100% markup over good old days retail, yes, but it’s (presumably) guaranteed available and shipped for the price. So in this day and age….

Wouldn’t be surprised to see ammo companies start cutting out the middle man and prioritizing direct to consumer sales. Federal’s website is good.

POW!!! Right in his mouth. Hey, gahuntertom, did you hire someone who is working out when you voted for PedoBiden??? You sonofabitch.

You don't practice much it appears.

Take this for what it's worth. My son in law lives close to the federal plant and one of his friends works there. He told me the other day his buddy says they have machines sitting idle. I've smelled a ever since this shortage started.

Direct to consumer sales might help get the ammo supply into the right hands rather than being snapped up by GB resalers.

Sleazy scalpers who wait in line every morning at brick-and-mortar gun stores shake their fists at you!

The plan is to limit production to artificially hold prices higher. They're doing it with trucks and many luxuries, too. I see the advantage for the producer, but it won't hold without socialist government protection, which they won't get from gun hating American liberals.

This attitude simply creates a niche for new ammo companies. So who's gonna start making primers? Did the current Whitehouse ban Russian primers too?

A two-fer

Two commies on this thread already

Cutting out the logistic cost
Want waaay over retail price.
Buyer pays shipping and tax i bet.

28 bx for 9mm for am eagle.
Add in shipping and tax probably 32 33 a bx then.
15.99 to 17.99 retail like academy and rural king


Using their materials to produce the most cost efficient profit margin stuff.
And want the profit from logistics savings and make what scalpers make.

This is a you buy what makes them the most market. And the days of consumers having selection are dwindling.

It's capitalism but they are being weasely pricks.....

Betcha the extra profit is going into bonus payments to the glam types in federal.....

Glad I stocked up during the Trump years. In my early 60's..... I do think I have enough 9mm, 40 S&W, 45 ACP, 357 Sig, and 22 lr to last me.

If I was a local dealer I wouldn't appreciate the manufacturers doing this kind of thing. Kind of like nosler retailing their own bullets directly. Admittedly I've bought a lot of " over runs" from sps but if owned a retail shop I'd not stock nosler.

These businesses are trying to have it both ways wanting a loyal network of retailers while backdooring them with their own direct sales. I think they should either be direct to consumer or not. I would have really pissed off my distributor and retailer network if I would have tried to sell direct as well and undercut them.

Nosler goes full slimey by declaring many things over runs or seconds so they don't even hold to their own MAP pricing. Which as I said has benefited me but it's been years since I bought nosler in a local shop unless it's on clearance.

Bb

I buy a lot of Starline brass. Their prices have not gone up but the only brass I get is when it becomes available for back order..... Nice business model the production run is presold before it starts....

This gets rid of the last excuse for the procrastinators the next time there's a shortage. They don't even have to get off their lazy asses. Just go to the front door and sign for it.

Yes, but the great thing about capitalism is with their strategy of selling at 3x pre-pandemic prices Federal is greatly lowering the barrier to entry for new companies that don't have the economies of scale that Federal does. You start a new ammo company, get a few small sporting goods chains and mom&pop stores who are tired of ammo companies selling both wholesale and retail to sell and support your efforts, and one could make some money.

The stores that enable the ammo scalpers deserve to be bypassed in the supply chain, but a lot of stores are just trying to keep the doors open and don't deserve more competition from their suppliers.

I have been hoping to see some new start up companies that sell everything we need.

Federal has a "robust e-commerce capability?" I have visited their site no less than 2 dozen times an have never found anything I wanted in stock.

I understand that you sometimes get better deals from different outlets. However, quick check at Midway. At the moment, Midway has two available 9mm options and one available 45ACP that are slightly lower Total Delivered Cost versus what Federal is offering above. And the 45ACP option is limited to only three boxes per sale. Is the Federal offer above as cheap as what we used to pay in the "Good Old Days"? Nope. But, the "Good Old Days" are just that...

If I did not already have a comfortable stash, I would consider the Federal subscription offer... Locked in price + factory fresh + available...

Glad I didn't throw all my 9MM brass away when you could buy 9MM shipped to your door for about the same price as reloading it

A couple of weeks ago I bought 1000 FMJ 9mm projectiles for under 6 cents each delivered.

As a retailer, it pisses me off. I was told it was a decision by the Board of Directors.

I understand profitability. I do think this will be the new normal.

Awesome!!! Glad you saved that. Don't let anyone forget who the traitors are.

Yep. That deal is no deal.

Yeah. Way too expensive. They can be found cheaper than that.

I think that part of the price is that they guarantee availability. If things tighten up again, you'll still get your ammo. Then it might be considered "cheap".

A bit expensive but a guaranteed supply. Some people will like this setup, although I reload my ammo so it's not useful to me.