I've have a couple of older 2.5-8X36's and like em well enough. But anymore I wouldn't pay the difference to get one over a VX-2 in a 3-9X40. The difference between magnification at either end is negligible. The quality on newer VX-2's is amazing. My new production VX-2's are much better than the 7-8 year old VX-3's in 2.5-8X36.
I'm sure the newer VX-3's are better still, but if I wanted to spend that much I'd be looking at something else.
In fact this scope has me interested.
http://www.cabelas.com/product/Cabelas-Instinct8482-Euro8482-Riflescopes/1216808.utsIt is made by Meopta and sold under the Cabelas brand. The 3-9X40 is supposed to be a reincarnation of the popular, but discontinued Zeiss Conquest in that power. If so that is a darn good scope.