What was said earlier about the demographics of new shooters. A local gun store owner I dealt with for a long time retired and turned his store over to his late 20s age son about three or four years ago. The original owner carried mostly traditional blue steel/walnut type long guns, a few handguns, some optics, ammo etc.

The son and a couple of his friends turned it into a mostly black rifle, handguns, high end optics, "technical" kind of place. They've had to expand the size of the store twice and it's almost always busy with younger customers who spend what looks to me like some serious money for their age group. A few weeks before Christmas there's damn near a line coming out the door. I'd say more than half of their customers aren't hunters but there's a lot of them.

Last edited by 43Shooter; 09/03/15.