Tell you what. I've yet to see a television ad or hear a radio ad Trump purchased, but he's the guy everyone on both mediums are constantly talking about.
Free press; even bad press, is valuable.
Heck, he's living rent free in a lot of your heads.
He's no idiot.
I'm not necessarily a fan, but he's playing the media like a violin. I've never seen this before. I find it interesting.