Perhaps I didn't make myself clear. This isn't about greater power it's about better efficiency. I also see 338 Lapua as overkill, and frankly, not a good use of all that powder. I'm looking for simply a hunting bullet development that extends the range for normal 358, 9.3, and 375 hunters, which may not be as many 30 caliber hunters, but we are still a noticeable portion of the market.