Depends on bullet weight.. supposedly the A Max tips suffer from heat deformation at high speed, and fast twists.... the ELD is designed not to... instead of changing the tip on the A Max, evidently their marketing folks are deciding a new name will sell better.. Lord knows the bullet market, consumers always seem to want something that is the "latest and greatest" vs what has been tried and true for decades...

but everyone wants a 700 to 1000 yd capable cartridge to take a deer at under a 100 yds...

in 22 cal, the 75 and 80 A Maxes are not on the chopping block, and neither is the 100 grain A Max in 6.5 mm... for now... at least as explained to me after just getting off the line with Hornady's Customer Service folks...