Plus one; sure seems like a pure marketing ploy.
All will be forgiven if a) they drop right into existing Amax loads and perform the same and b) they are obtainable more easily than the 162 AM was. At least at the one store locally that really stocks this kind of stuff, looking good.... they had all manner of ELD's and some ELD-X's in stock as well.
Shot a few 162 ELD-X's the other day... they held MOA but that's crappy for that rifle.
