In my opinion, those shows are all about showing and selling gear, and booking expensive hunts. Period.
Agreed.
If they were actually showing your typical (successful)local Western hunter, they would show a pack that is at least 10 years old, with no shortage of blood stains, and a hunter in either Carhartts, Wranglers, or Army surplus wool pants for snowy weather.
In the pack you'd find a knife that is probably 20 years old, a sharpener, bone saw, well used meat bags (to keep the quarters clean) sack lunch, some rope/bungee/550 cord, matches, disposable lighter, TP an old Gore-tex or similar waterproof shell, and other no label basic stuff.
The hunter would be packing a rifle that he has used for numerous seasons, and an older set of binoculars.
It does not take a designer label to put a bullet through the lungs of your typical elk.
