Exactly--but Speer also hoped to sell Deep Shoks for about the same price as Hot Cors. Didn't work out then either.
Shot several animals with Deep Shoks when they appeared, and they worked great, both up close and what was considered long range in those days. Have an expanded 180 from a .30-06 factory load that I killed a big bull caribou with at over 400 yards. It expanded into what most hunters would consider a perfect mushroom and retained over 92% of its weight. Saw similar performance from other DS's, but they couldn't make 'em at a price most handloaders would pay.
