I find this statement interesting, and it's a shame it's only mentioned in passing: "Also in 22 Nosler is a 77-gr. Custom Competition bullet at 2950 fps."
I will wait to see full details before I pass judgment, but if Nosler has come up with a cartridge with a little more 'oomph' than the .223, and specifically designed it to propel long/sleek bullets from the tight confines of an AR magazine, I'd buy/build one.
From the side-by-side comparison picture at the link, though, it looks like the case length is the same as the .223 Rem. While that might work well enough with Nosler's 77-grain bullet (.340 BC), it doesn't look to offer better logistics for higher-BC bullets like Hornady's 75gr ELD (.467 BC).
More speed is good, but maybe an 1/8" shorter case length would have offered up even more advantages for use in the AR mag?
Agree, they could have made it more versatile.
