"It's easy to avoid AB" true but others have had their time in the barrel with the LBQ___ crap as well. BUT! they seem to have simply included them without grandstanding.

Unlike AB that damn well knew their customer base & seemed to just bitch slap them. For lack of eloquent wording, it feels like AB said; "we likely know how y'all will feel about this, but we need to move to another demographic, because straight white conservative males aren't the future, you're the past, the flyovers, the deplorables. We've enjoyed your money, but fuqk ya"

Hard for me to explain, but for me, their approach, not the action, just seems wrong.