The desire to regularly shoot magnum cartridges is inversely proportional to one's age.
If a scope mfgr has scopes in 1.5-4x, 1.5-5x, 1.75-6x, and 2.5-8x, they still have a gaping hole in their low-power product line.
It's crucial for a scope mfgr to have at least 4 models of the exact same scope, tweaked minimally so as to be priced at 4 separate price points.
High velocity kills.
Big & slow kills.
More big game is shot at > 400 yards than < 100 yards.
Wood stocks swell & lose POI.
Wood stocks don't swell, nor lose POI.
Fixed power scopes don't work.
