Who are these people who pay these prices? Even a gazillionaire has to at some point say, "Ya know, paying 22 grand to watch a football game makes me look like a sucker. I think I'll just buy another car instead."
Who? Very rich people, fluffy. And they never at
any point worry about looking like a sucker
or buying another very expensive car. They don't worry about throwing 2000+ gallons of JetA @ $5.00/gal on their $30 million dollar jet to go play golf in Cabo, or the 2000 gallons for the return trip through Dallas to catch the Super Bowl game. The 22 grand for the ticket is pocket change, and it wouldn't mattter what the skybox full of catering and pretty barmaids cost either. (I've heard crazy estimates of $250K+)
I've been around these type of people for 30 years because of my work. They are a different breed of folk, for sure. To be honest, I don't care too much for them, but it helps pay the rent.