Step back and look at the firearm market. Has anything really improved in the last 100 years? Ammo has made the 30/06 the equal of the 300 mag when it was released, The 375HH is a far more impressive cartridge then the original when used with Smokeless Powder and the TSX VS cup and core with stick cordite powder!
Based on this thinking, any bolt action other than an M-98 or any pistol other than a 1911 represents a sales gimmick. Although some might agree with such arguments, it seems a bit extreme to write off all innovation as marketing hype.
IMO it seems the Ruger basic case represents an advantage, although whether it's a sufficient advantage to enough customers to solve their needs will only be answered by the market, over time.
