Comparing prices, agree 100%.

Cannot see justification for an ammo company to charge a premium price just for another round, regardless of production volume, as an excuse.

That said, I wonder how many $$$ a shooter/hunter spends on:

Truck, hunting lease, licenses, gas to range and hunting area, firearms, scopes, etc.

No doubt, it irks me that ammo is not more evenly priced, but in the big picture of all expenses related to shooting/hunting....the difference gets lost wouldn't you think?

Can't argue someone choosing the fine 270 or 308 in lieu of the 260 or 7/08. To 400 yds, they all get it done in good fashion when shots are placed well.

FWIW, no plans to replace the 270 my oldest son inherited, and my younger son may well end up with one himself someday. It's the next best choice to the short actioned 260 and 7/08 when considering factory ammo/availability, price and performance.