Or maybe plain janes- sounds like the premiums aren't exactly the "magic bullet" many think.... in this case at least.
Sounds like the adrenaline was up, and the bear might have gotten a bit excited too....
Chit happens.
Even if you're sending Tomahawk missiles, you still gotta aim 'em. I found that I get the best results when I have a specific destination in mind, when pulling the trigger, versus addressing my bullets "To Whom it May Concern."