Up by me, Barnes bullets in 7mm and .30 Cal are about .80 cents a piece. Hornady GMXs are .68 cents a piece. A dead buck is worth $24.00 and a dead doe or fawn is worth $12.00, good meat on the table is priceless. I can afford to hunt with whatever bullet I chose, I still use .34 cent a piece Hornady Interlocks because they work well and put deer down fast, if I needed more I'd use it. If I were hunting elk or moose, I'd probably use Partitions or monos, I just don't need them for the deer by me, maybe whitetail are tougher in other parts of the USA, I know Wyoming whitetail and mule deer aren't, because I've taken a few out there with the same schitty Hornadys I've been using for 18 yrs now, and they all died fast with very little suffering.