I had the Leica Geovids and I have since switched to the zeiss. To my eyes the zeiss has a friendlier eye box(I wear glasses). I think the zeiss tends to be a little bit more consistent on ranging animals. I looked through the swaro that a friend has and I had heck getting them to range. Im sure with some more practice I would get use to them. Pretty hard to go wrong with the zeiss, leica or swaro.