The big deal for Cabela's is going to be the stuff with their brand on it and no one will be able to compete with like products. They were very upfront about the fact they want to downsell folks into Cabela's brand gear where their margins are highest.
I don't understand that model. Either I have a very different opinion of Cabelas than everyone else, or people just aren't paying attention.
Cabelas branded junk tends to be just that. They certainly have slapped their logo on some quality items (meindl boots come to mind), but every time they put a Cabela's logo on a piece of gear its value drops by 15%. I'd happily pay more for the same item without a retailer's logo stamped on it.
I'm glad they are here. It will be interesting to see how they do. I'm hopeful that they will push sportsman's into actually trying to run a store, which would be nice. Hint to SW: If you don't have anything to sell, it will be tough to make any money.
