I don't know. Few things I hate more than having to pay extra money to fuel a manufacturers overblown advertising budget (shows, teams, ads, whatnot).
Seeing as manufacturers pass those costs on to their customers I would like to think that with a company like Obsession I'm paying for more bow than blow with my money. Yes, I know advertising is necessary but the less I have to pay for the better.
There are companies out there who build a great product and don't sponsor people to use said product. People (pros and the rest of us) pay out of their own pocket because they recognize the quality and think it's worth it. Santa Cruz Guitar Co. comes to mind...
