Backpacker Magazine did a review of several water proofing agents and Sno-Seal Beeswax was tops‎. Best I can recall, they weren't an advertiser like some of the other competitors either.

"My message to my troops is if you see anybody carrying a gun on the streets of Milwaukee, we'll put them on the ground, take the gun away and then decide whether you have a right to carry it." - Milwaukee Police Chief Ed Flynn