The only thing the word "premium" guarantees is higher cost.
I don't blame bullet failure for what happened in the video. That wasn't good placement IMO. Too high. I couldn't tell the exact angle from the footage. He obviously missed the spine, and didn't slip the bullet into the 'pocket' either. I can't see that a different bullet would have guaranteed a better result A lethal hit, obviously, but not a debilitating one. I've seen that same shot placement go badly, and the animal lost.
I'd have shot while he was closer, after they bumped him, while he was stopped and broadside. Two times. It looks like they were trying to determine whether he was big enough. Really good genes on what looks to be a not-quite-prime deer, given the near pristine bases and shape of his nose. Another year, or two, and he'd have been a giant.
