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WTF?

Welcome to the "New Normal".

Burger King sells gay pride Whopper



http://www.usatoday.com/story/money...er-parade-fast-food-gay-rights/11903861/

Burger King has concocted yet another way to have it your way: a gay pride burger.

The Proud Whopper, as it's called, comes wrapped in a rainbow colored wrapper with this inscription: "We are all the same inside." It will be sold through Thursday at one Burger King restaurant on San Francisco's Market Street, that was at the heart of the route for last weekend's 44th annual San Francisco Pride Celebration & Parade.

Burger King on Wednesday morning at 8 a.m. EST plans to post a two-minute video about the Proud Whopper on its YouTube channel.

"It showcases who we are as a brand," says Fernando Machado, senior vice president of global brand management at Burger King. "It shows how we, as a brand, believe in self-expression."

The inspiration behind the unusual burger wrap and video, he says, is Burger King's localized efforts to put into motion actions that support its recently-tweaked slogan: "Be Your Way."

The move also demonstrates BK's desire to stay connected to its base of Millennial customers. Gay rights is an issue that reverberates strongly with many Millennials both inside and outside the U.S. Burger King also was a sponsor of San Francisco's gay pride parade. Machado says that's the first time Burger King has sponsored a gay pride parade in the U.S., though it may have sponsored some outside the country.

The downtown San Francisco Burger King sold "Proud Whoppers" last weekend, during the parade and also passed out some 50,000 rainbow Burger King crowns, that were worn by parade participants and spectators. The video, created by the Miami office of Burger King's ad agency David, captures customers discussing whether or not the burger, itself, is different. At $4.29 it costs the same as a conventional Whopper. And, indeed, customers ultimately discover the only difference is the rainbow wrap.

All Proud Whopper sandwich sales, Machado says, will be donated to the Burger King McLamore Foundation for scholarships benefiting LGBT high school seniors graduating in spring 2015.

One gay rights activist says BK is doing the right thing. "Whenever a company comes out in support of gay people, it makes a difference," says Jordan Bach, a consultant to corporations on gay rights issues and a GLAAD media partner. "But when it's done right�when it's done with a campaign that shows the company understands diversity and really believes in the profound acceptance of other people�that sort of marketing can change minds and hearts at the deepest level."

For the moment, Burger King has no plans to broaden the promotion, Machado says, but notes, "we may consider something even bigger later on."

As for the wrappers, he says, they've already become collectibles. "Customers were folding the wrappers and taking them home with them," he says. Pretty soon, he says, they'll probably show up on eBay.

"You want F-a-g Fries wit dat?" I omitted the (bleep).

Shouldn't it be a hot dog rather than a burger?

Yeah, just the name " Proud Whopper" could be misleading�.



If this is the " New Normal" why doesn't the wrapper say " Normal Whopper"?

I'm glad to know this.

I won't be dining at their establishment again. Ever.

It has a Special sauce .

Next thing you know they will be selling a "Soccer whopper" in the same wrapper. Gay.

Yup.

Unphuckinbelieveable.

What's next?

Gay happy meals with a toy?

What kind of toy?

Choking hazard!

Don't think for a second that gays are not indoctrinating our kids. They have been for awhile.

Is it just me or, from the entire burger king menu, their supporting item is "the whopper", "the proud whopper"?
Sounds kinda ....well I guess so.

Never ate there to begin with, so I don't think my absence will be sinking their ship.

First time was '71. Second (and LAST) time I was at a BK was '83... It will STILL be the last time, this notwithstanding..

The "king" has been leaning this direction for a long time.
Think back on the commercials over the years...
He has been shown peeping into a guys windows, watching a guy in the shower and even crawling in bed with a dude in one commercial.
Surely I'm not the only one that noticed the weird schit in them.

glad you posted this, I will never darken their door again.

I buy my underwear at Burger King. It is the home of the Whopper you know!!!

That plastic fugger is weird in ANYTHING he does.

Well now, the businesses I used to support list is certainly growing this year.

First all the beer businesses including sam adams that felt it was necessary to put themselves in the queer battle by boycotting st patties parade or what ever it was they did to show their gay pride on st patties day.

Now BK.

Chick-fil-A just got a little bit stronger yet in my book.