Ron Spomer wrote a column a few years ago called "Americans Like to Cheat" or something like that. IIRC it was in one of the Wolfe magazines, Successful Hunter or maybe Rifle.
Basically, Americans will go for whatever makes the hunting easier - i.e. increases the odds of taking game. Trail cameras, rangefinders, artificial field rests, you name it; if it lets someone hike less, shoot further or expend less time in preparation while at the same time get a bigger game animal - it will sell.
And before anybody gets their July 2016 underpants in a wad, yes, it's been that way for a very long time...
Well, shooting further takes a LOT more work than walking closer....if you are as good as you need to be at it....
